Starting on January 1st, Jones Soda will be pushing its canned sodas to consumers instead of the bottled sodas that it is known for. They will continue to package the soda in bottles, but the switch to cans is intended to make the product more accessible as the company expands. Coinciding with that launch, Jones Soda has announced that they will be sweetening their sodas with pure cane sugar, rather than the high fructose corn syrup that they use now (the diet flavors are made with sucralose/Splenda). All of their canned sodas will use cane sugar and, by mid-2007, so will all of their bottled drinks.

Jones Soda says that the change is being made with consumer health in mind, even though nutritionists say that it is not any more harmful than other forms of sugar. The reality is that the switch is being made because shoppers are interested in anything that they think is good for their health. Neither sugar nor corn syrup is all that good for you, especially in large amounts, so claiming that it is healthier to drink the sugar-sweetened soda at the same time as they are trying to push sales seems to be a bit contradictory. That said, the taste is really the most important factor in soda selection and if the change improves the flavor of their sodas, which is already excellent (with a few exceptions), then it sounds like a good one.

High fructose corn syrup is something that we commonly hear we should avoid. When we ask why, we're told that it's bad for us. But is it really that bad? The New York Times takes a look at that question by going straight to the source and talking to the scientists who put out some of the first research linking HFCS to obesity, as well as many other members of the scientific and medical community.

Basically, the upshot of all this hype is that high fructose corn syrup isn't that bad - certainly no worse than other forms sugar. In fact, it is only high in fructose when compared to regular corn syrup and actually has less than table sugar. This doesn't mean that the medical community isn't saying it is health food, but experts like Dr. Walter Willett, the chairman of the nutrition department of the Harvard School of Public Health, say '"There's no substantial evidence to support the idea that high-fructose corn syrup is somehow responsible for obesity," and seem to believe that we would still have an obesity problem if all the HFCS in food disappeared overnight.

More recent medical studies, instead of focusing on HFCS specifically, have looked at products that have added sugar in any form and recommend that they all be consumed minimally, whether the sweetener comes from corn, cane, beet or other sources.

When reading about New Seasons Market in the New York Times, I came across a reference to Rockstar energy drinks and their highly conservative provenance. According to the Times, "Rockstar's chief executive is Russell Goldencloud Weiner, who developed the company with the help of his mother and his father, Michael Savage, the far-right talk radio host." Because of this, New Seasons won't sell the beverage.

I don't drink it because of the high fructose corn syrup, but now I'm considering changing my view to not drinking because of the politics. I did a little surfing and found several references to the "anti-immigrant, gaybashing, intolerant, hate-filled" rhetoric of Savage ("Facism Cola") and the connection between New Season's decision and that of my neighborhood co-op, People's, to stop carrying Oregon Rain water because Lars Larson was their pitchman ("Radio-Active Fallout").

I've been fiercely opposed to the chemically-altered and highly sweet high fructose corn syrup for years, and it's amazing to me that, as long as it's been known to have serious affects on health, contributing to rising obesity and diabetes rates, it's still ubiquitously available in foods. It's super sweet, and it's cheap.

Kate Hopkins from the Accidental Hedonist is, like me, a long-time member of the anti-HFCS camp. She's developed an exceedingly well-researched answer to a reader's question on how to argue the HFCS case when many corn industry marketing folks rave about how "natural" the product is.