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He'brew Beer - Don't pass out, pass over

he'brew beerIt started out as a joke. Jeremy Cowan and his friends thought it would be funny for Jews to have their own beer. They created He'Brew, "the Chosen Beer," but ten years and 2 million bottles later, Cowan and his friends' joke is serious business.

Their first beer ten years ago was Genesis Ale, a "crisp, smooth and perfectly balanced between a west coast style pale and amber ale, with a supple malt sweetness and a pronounced hop flourish." To celebrate their ten year anniversary, He'brew has launched a few new beers: Genesis 10:10 (for the ten years), and Bittersweet Lenny's R.I.P.A., a tribute to Lenny Bruce.

I'm not a beer drinker, so I have no idea if this is good stuff, but it seems that the company does take brewing quality seriously. Besides, how can you go wrong with a company that's celebrating ten years of "Delicious Schtick?"

Filed under: Business, Ingredients, Drink Recipes

New signs for kosher McDonalds

There are 120 McDonalds restaurants in Israel and all of them purchase only kosher ingredients. Only 19 of the restaurants are entirely kosher, or kashrut. This means that they do not sell any dairy products whatsoever, making them no-risk restaurant destinations for those diners who keep kosher. There was concern from some rabbis that diners might be confused at the difference between the two types of McDonalds, thinking that none of them serve dairy products. To alleviate fears, McDonalds has offered a redesigned logo for the 19 restaurants. The famous red and gold will be replaced by blue and white, and the McDonalds logo will be printed only in Hebrew, with the word "kosher" appearing in English on the menu.

Source

Filed under: Newspapers, Ingredients, Chefs & Restaurants, Restaurants

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