It started out as a joke. Jeremy Cowan and his friends thought it would be funny for Jews to have their own beer. They created He'Brew, "the Chosen Beer," but ten years and 2 million bottles later, Cowan and his friends' joke is serious business.Their first beer ten years ago was Genesis Ale, a "crisp, smooth and perfectly balanced between a west coast style pale and amber ale, with a supple malt sweetness and a pronounced hop flourish." To celebrate their ten year anniversary, He'brew has launched a few new beers: Genesis 10:10 (for the ten years), and Bittersweet Lenny's R.I.P.A., a tribute to Lenny Bruce.
I'm not a beer drinker, so I have no idea if this is good stuff, but it seems that the company does take brewing quality seriously. Besides, how can you go wrong with a company that's celebrating ten years of "Delicious Schtick?"








