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The British supermarket chain Tesco has launched a new product into its stores. Their Healthy Living Tomatoes are supposed to contain twice as
much lycopene as an ordinary tomato. Lycopene is an antioxidant found in tomatoes that is believed
to help prevent or decrease the risk of getting cancer, though some recent research suggests that it
may also help to lower blood pressure.
The Healthy Living Tomatoes are bred naturally and are sold on the vine. A spokesperson for Tesco said that the tomato is the first product in a line of naturally super-functional foods that they hope to introduce. Though a varied diet is important to overall health, says the market, they are hoping to target consumers who want to get more bang for their nutritional buck - in addition to getting more nutrition for their actual buck.
