"harvest mark" news and stories

Ever wondered where that lettuce leaf you're eating was grown?

Kroger says it's become the first grocery chain to employ traceability technology on its salads, so consumers can see exactly where its packaged Fresh Selections salad greens come from.

For its pre-washed, ready-to-serve salads, Kroger is using HarvestMark technology -- a 16-digit tracking code on packaging that consumers can plug into HarvestMark's Web site to trace the greens back to the source, including the region where the produce was grown and the date it was packed. It's part of the grocer's new "Quality You Can Trace" program.