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If I had a Hammer (Bar)

With the taste of Jelly Belly's Sport Beans still in my mouth, I've got energy food -- you know, the stuff you eat when you exercise -- on the brain.

As I see it, the problem with energy food is one of extremes: either it tastes like cake icing (energy gels are a good example) or it tastes like something from a '70s-era power-to-the-people co-op (i.e. healthy but gross).

With this spectrum in mind, I took a recent look at the Hammer Bar. Made by Montana's sports supplement powerhouse E-Caps/Hammer Nutrition, the Hammer Bar does a pretty good job of reconciling taste and nutrients.  It's got all the right stuff (it's full of phyto-nutrients and enzymes and essential fatty acids from flax, quinoa, sesame seeds, and almond butter; on top of that, it's non-GMO, vegan, non-dairy kosher, organic, and it may just own an Ani Difranco album). And the chocolate chip bar I tried -- made with real Belgian chocolate -- tasted good. Mind you, it didn't taste Butterfinger good, nor Snickers good, nor even Baby Ruth good. But it tasted good.

My next problem? Finding energy. That may prove even harder than finding decent energy food.

Filed under: Trends, Health & Medical

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