"groceries" news and stories

The USDA's nutritional guidance system, MyPyramid, has not been the smashing success that organizers hoped it would be when it was unveiled almost two years ago. The problem seems to be that the new pyramid, as opposed to the old one, only provides guidance, not hard and fast numbers to follow. This means that diners need to take responsibility for their health and their choices - and motivating them to do so is not an easy task.

Trying to help the public to better understand and make use of the already in-place system, food manufacturers and retailers have joined together to create the Take a Peak program. The program aims to get people thinking more closely about health and using MyPyramid with in-store advertising, banners, signs and kiosk. Displays will how reminders of how many servings of whole grains should be eaten per day and what serving sizes look like. Some products will be given a logo indicating why it maybe a good choice.

The trial run of the program will cover 2,000 stores in 17 states and includes Publix, Raley's and SuperValue. Depending on the response from consumers, it may not be long before the plan (or propaganda, if you prefer to look at it that way) ends up in stores at the rest of the US, as well.

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Owned by a German company called Albrecht Discounts, ALDI is a discount grocery chain that started in Germany in 1948. Decidedly no frills, the company stocks virtually all house-brand products, all offered at very low prices thanks to exclusive deals with their suppliers, many of which are big-name producers. ALDI has approximately 5,000 stores worldwide and the two Albrecht brothers, who own the company, are some of the riches men in the world.

But getting back to ALDI's business strategy, does this sound like another store that we know of? The same strategy, although executed by the US staff and tailored to their customers' tastes, is the exact same one used by Trader Joe's.

Trader Joe's, although it may be based in Southern California, is actually owned by Albrecht Discounts. The company was purchased back in 1979, long before it hit the cultural mainstream. Since that time, it has been left to turn itself into a very trendy, upscale grocery store by following a similar business plan to ALDI. TJs has low prices and a lot of store-brand products, but a different image that appeals to a different group of consumers.

Shoppers in Atlanta, Georgia may want to take note that Trader Joe's is planning on opening a store within the next 12 months. Unfortunately, representatives from the company have been pretty tight-lipped about a location, but it does say that it will be "midtown" on the Trader Joe's website.

The California chain, as we all are probably well aware by now, is known for offering gourmet foods with a focus on quailty and convenience, at very low prices, often under its own label. Instead of producing all of the products themselves, they work closely with national or global brands that meet their quality standards to get lower prices for shoppers. One of the reasons that this strategy works so well is that the stores have a wide variety of items, but a very limited choice in each category, so once a product makes it into the store, it will not face much, if any, competition for sales. Many products are packaged to serve two or four, making them ideal for busy families or couples.

If rumors can be believed, the company is planning more than one Atlanta location to follow this first store, as well.

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In keeping with the spirit of my last post on Trader Joe's, I noticed something new - and rather surprising - at my local store this weekend. On the fruit display, where four-packs of apples of all kinds are usually stacked, there was a large, open bin of various kinds of apples. There was also a roll of plastic bags and a sign exhorting the benefits of mixing and matching Fujis, Galas and Braeburns, both organic and conventional.

If you're not familiar with TJ's, you're probably thinking that this isn't such a strange thing. After all - in most grocery stores, you can bag your own apples. Trader Joe's has always had their fruit pre-packed, though, and to see all the types of apples loose and mixed together was just... not very Trader Joe's-like!

It took me a minute or two - as opposed to a few seconds - to pick out four organic Fujis. Is the TJ's in your area doing this, too? And, if so, do you prefer this type of display?

Store brand products can be more affordable and, in many cases, better tasting than their name-brand counterparts. With some products, the larger national brands actually produce the store-brands, which simply receive different packaging before being shipped out to stores. Personally, I'm an open minded shopper and don't usually discriminate between name brand and non name brand food items. I buy store-brand sodas along with Diet Coke and do price and ingredient comparisons with products I haven't previously tried, often to discover that the store brand is almost identical to the more expensive corresponding brand.

That said, there are still some products that I won't buy if they're an off-brand. I prefer Heinz ketchup, for example, and approximations of Honey Nut Cheerios just don't quite measure up. It's probably because they're familiar flavors that I grew up with, and for that same reason, you probably have some, too. What store brand products will you not buy?