Photo: Courtesy Melt Bar and Grilled
How dedicated are some people to grilled-cheese sandwiches?
In the Cleveland suburb of Lakewood, Ohio, customers of
Melt Bar and Grilled love the restaurant's 31 varieties of grilled cheese enough to permanently mark their bodies with tattoos of the gooey comfort food.
In return Melt reward you with a 25 percent discount for life.
Since he kicked off the promotion on Sept. 1, more than 50 loyal customers have come in with tattoos of variations of the Melt grilled cheese logo, owner Matt Fish tells Slashfood.
"I'm assuming we'll be well past 50 by the end of the year, and next year I can see us having 100 or more," he says.