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There's a lot of talk about greening in the wine industry, from sustainability to carbon neutral wine to a Green Wine Summit for industry players this year. Well, it turns out there really is no such thing as waste when it comes to wine: Canadian winemaker Vincor Canada has announced that it will produce clean electric power from leftover grape skins and pulp at its three Niagara wineries. The energy company will convert about 3,500 tons of waste per year into clean power.
Other "green" wine efforts include making bottles lighter for transport, switching to alternative packaging like Tetra-paks, PET bottles, and boxes, using solar panels to generate electricity to run the winery (in sunny California, wineries who invest in this kind of passive energy usually end up with a surplus), and composting old vines to make a healthy soil additive for the vineyard. As the green wine movement gains steam, industry experts wonder: will consumers buy because it's green, or are they still all about taste?
To which I say, why not both? Some of the best wines I've had were sustainably produced. Frog's Leap Zinfandel, Grgich Hills Chardonnay, and Torres Priorat Salmos come to mind. Do you think "green" wine tastes better?
