"glaceau" news and stories

Vitamin Water has been in the news lately with some contretempts over the caloric content of their brightly colored, somewhat nutritious beverages. So it's fortuitous timing that they're coming out with 10-calorie versions of several flavors. Up for the dietetic treatment are Energy (tropical citrus/yellow), XXX (acai-blueberry-pomegranate/magenta), Multi-V (lemonade/white) and Essential (orange/orange).

Can you tell the difference between the 25-calorie bottle and the 125-calorie bottle? Well, the Essential lo-cal version is, weirdly, sweeter than the original, while the Multi-V is about the same. Along with the lighter revisions. Vitamin Water has also come out with two new standard-calorie flavors: Tranquilo (tamarind-pineapple/chartreuse) and Sync (berry-cherry/lavender).

Some of you may recall a post last month about a pending lawsuit filed against PepsiCo by Glaceau, makers of vitaminwater. Glaceau claimed that PepsiCo's new SoBe Life Water (left) too closely copied their own vitaminwater (right) in it's trade dress, which included the label, bottle and clear plastic cap. Last week, PepsiCo agreed to change the packaging of Life Water in a settlement reached in a New York federal court. The terms of the settlement remained confidential. Glaceau had also initially complained that the ingredients of Life Water too closely mimicked those in vitaminwater, but reports on the settlement haven't mentioned any changes aside from packaging. BevNET and Yahoo! have more.

Rapper 50 Cent is entering the battle against obesity. He is one of the judges in a nationwide cooking competition that is aimed at promoting good health among school-age children. The Free Lunch Money Contest, which is sponsored by Glaceau, asks student chefs to come up with the most nutritious cafeteria lunch recipe. The grand prize is a $100,000 college scholarship.

50 Cent is part owner of Glaceau, which also sells his grape-flavored vitamin water, Formula 50. He told USA Today that while he maintains a healthy lifestyle now, at 29, he didn't always do so and thinks that it is tough for kids to stick to a healthy diet. Today, the rapper works out regularly and has his meals prepared by a personal chef, instead of indulging in fast food. He also doesn't drink alcohol, but admits to sneaking the occasional soda in a diet where he largely avoids sugar.

Source

Source

Looking at the two bottles to the right, it comes as little surprise that the makers of Glaceau's vitaminwater (right) have filed a suit against PepsiCo for their new SoBe Lifewater (left). According to a recent article on BevNET, Glaceau claims that Pepsico's Lifewater copied their flavorings and ingredients, including a sweetener never before used in any PepsiCo product until now. The Washington Post has more about the dueling nutrient-infused waters.

[Photos: BevNET]