"genoa salami" news and stories

Kraft Foods has announced they are ready to launch the latest addition to the DiGiorno pizza line - the DiGiorno Ultimate. Complete with toppings such as imported Italian cheeses, capicolla ham and Genoa salami, julienne strips of red onion and green and red peppers, and a new rising thin crust, they are hoping that consumers will be willing to "trade up" due to our ever-increasing desire for premium products.

It has been 10 years since they launched the original brand, and of course from a business standpoint I understand why they keep releasing new products, but do we, as consumers, really need yet another frozen pizza to choose from? Though the toppings sound delicious and they are positioning the product as a "super-premium offering", I have to wonder if this is really something all that different from what is available now.

The pizza will be launched in Chicago next weekend followed by other Midwestern cities, and will reach national distribution by summer.

Source