"general mills" news and stories

As you may have noticed, I have something of a weakness for vintage cookbooks. I like seeing how women were cooking (and it was almost always women doing the home cooking back in those days) in the few generations before I was born. I like the pictures, which typically range from quirky and appealing to downright stomach-turning (that cherry pie doesn't look particularly appetizing).

This Betty Crocker Picture Cook Book, which is the second edition and was published in 1956 (to see covers of all editions of this book, click here), satisfies my vintage cookbook needs on a lot of levels. It starts you out with a photographic tour of the modernly decorated offices and workspaces of the Betty Crocker kitchens (complete with faux living room) and then moves you into the basic recipes and meal plans. There are pictures throughout the text, but more often you come across helpful diagrams and line drawings, some very reminiscent of the illustrations found in my preferred edition of the Joy of Cooking (late sixties/early seventies, with the white dust jacket and turquoise fabric underneath).

Beyond all that though, it is a useful and still-applicable cookbook. It has pie crust recipes which aren't particularly different from many of those available today. It has temperature guides for roasting meats and offers an assortment of menus that help you get dinner on the table fast (whether you're doing your cooking in 1956 or 2008).

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Recently General Mills, the maker of Hamburger Helper, announced that they were going to do their part to save the planet by straightening out the noodles in boxes of Hamburger Helper. Their thinking was that smoother noodles will take up less packaging because they settle together more easily. That will in turn make it possible for them to make the boxes smaller and then move more HH in each shipment. Problem solved!

The folks over at the Environmental News Network have a bone to pick with General Mills. They say that tweaking the shape of the noodles will not have a significant impact on the health of the environment. ENN argues that until large companies like General Mills take a holistic look at what they make, how they make it and what they make it with, they won't have more than a drop of impact in the bucket of sustainability.

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There are two things I have been trying like the Dickens to change about my diet: 1) drinking more water, and 2) eating food with more fiber. The water part is hard for me because I don't like how plain water tastes (yes, water does have a taste, you know), and I have an unholy addiction to Diet Coke and energy drinks.

The fiber part is even harder. I love fresh fruits and vegetables, but that's not the issue. The issue is my lifestyle. I don't just have a full-time job. I have the fullest-time job possible, I blog, and I live alone. This combination makes it near impossible to cook proper meals that include fresh produce and grains with fiber. For a while, I was taking fiber supplements in the form of, you know, those "drink" things, but that stopped as soon as I realized how bloated I was getting from it.

FiberOne is a candidate in my quest for quick sources of fiber. FiberOne is a line from cereal and food company General Mills that has a few products, all focusing on high fiber. The basic cereal looks like any other fiber cereal - little "noodles" or "branches" - that definitely look too healthy to enjoy. General Mills has expanded the line with two more family friendly cereals, meaning that in the bowl, they look a lot less clinical.

I tried FiberOne Raisn Bran Clusters, which is FiberOne's entrant in the raisin bran cereal playing field, which is dominated by Kellog's Raisin Bran. However, if the marketing on the cereal box is accurate, FiberOne beats all other raisin brans with 40% of the recommended daily intake of fiber. Supposedly, that makes FiberOne's Raisin Bran Clusters the leader.

Love cereal? Well, then you and Jerry Seinfeld may soon be paying a lot more for the stuff (though I'm sure the increased cost won't bother Jerry too much).

Because of unfavorable weather conditions in key areas (who knew one of the places we get our wheat for cereal from was the Black Sea region of the Ukraine??), the cost of wheat is going up, and if those prices continue to be high then companies like Kellogg and General Mills will have to raise prices on their boxes of cereal.

If that wasn't enough bad news? The price of milk is also going up! Milk prices in the U.S. are up 3% this year, and could skyrocket towards the end of the year.

The calls for restrictions on how much and how often food is advertised to children have not gone unheard. While some companies previously cut their kids' advertising, a new initiative shows that more are getting involved. Ten of the largest food and beverage manufacturers in the US, including McDonald's and Coca-Cola, vowed that at least half of their "advertising directed at children under the age of 12 would promote healthier foods or contain messages that encourage healthy lifestyles." The companies also agreed not to advertise at elementary schools and to promote only healthy or nutritious foods in most forms of marketing, including in interactive games, which were a primary concern to many who felt that they children would not realize it was advertising.

Critics are predictably critical. Instead of viewing this as a step forward in the battle against childhood obesity, which is how many parents and politicians see it, they simply state that this isn't good enough. The industry is planning to self-regulate and executives could not cite specific changes that would result from this decision. On the other hand, given that nothing like this has been done before, it is not surprising that it is hard to say what, precisely, will be the result. In any event, a decision to work towards promoting a healthy lifestyle is far better than the total ban on advertising that the critics want.

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