"fruit squeeze" news and stories

Because they don't have quite enough products already, (forgive the slight tinge of sarcasm) PepsiCo is apparently unleashing yet another brand of "enhanced water" on the market. Tropicana Fruit Squeeze, a blend of water with a splash of fruit juice, is scheduled to be released next month according to BrandWeek.

I'm sure it's delicious and refreshing and all that, but really, do we need another flavored water? I can understand from a business perspective why they keep releasing new products, obviously people are buying them, but I really have to wonder who those people are. PepsiCo already has four similar products on the market: Aquafina Alive, Aquafina FlavorSplash, SoBe Lifewater, and Propel Fitness Water. Now, take into account the immensely high sales worldwide of their soda and juice products, not to mention their competitor's similar offerings, just how many beverages are people actually buying / drinking in a day?

Now don't get me wrong, I like a number of their products too, I just find it mind-boggling that there is really that much of a market for ALL these products. I'm going to ponder that while I go quench my thirst the old fashioned way - water from the tap.