It's been 16 days since I suggested we declare August "Fruit Beer Month" and it finally looks like the print press is catching up with me. I recently saw on the wire that "Light, refreshing fruit-based beers are way hot for summer." Duh! That's what I've been trying to tell you.
But in her article, Lauren Chapin points out some interesting facts:
1) "In 2007, fruit beer sales grew a stunning 37 percent, making it the fastest-growing segment of the beer industry, according to Paul Gatza, director of the Brewers Association." This figure is in comparison to a 16% growth in craft beers sales overall for '07 (as also determined by the Brewers Association). Thus, it comes as no surprise why '08 has felt like the summer of fruit beers. If you don't like 'em, don't blame me, blame capitalism!
Find two more interesting aspects after the jump...
If you purchase beer on a regular basis, you've probably noticed an uptick in the number of fruity beers (and I'm not talking about Schmitts Gay). Fruit flavors such as lime, blueberry and strawberry have been invading the suds on our shelves at an alarming rate, and even the big boys are getting in on the action: this summer America's #1 selling beer, Bud Light, introduced Bud Light Lime and Warsteinner (who takes great pride in brewing according to the German Purity of Law of 1516) introduced "Premium Mixes" consisting of 60% beer and a 40% mixture flavored as Orange, Lemon or... achem... Cola.
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