"french ads" news and stories

We all know that French ads are a bit more saucy and racy, but does this hilariously absurd one push the limit? Fellow blog Urlesque cries out, "Someone should probably be arrested for making this commercial featuring French kids and push pops." I'm wondering whether or not this push pop candy still exists. While I remember it from my childhood, I cannot recall any of its ads, certainly nothing like this.

Apart from the perhaps unintentional suggestions of the kids' gestures, the ad seems to promote the candy as a way to break up fights. Instead of fighting back after being incited, the boy tells him not to push him, but to push a push pop instead. Can candy breakup fights? How do you make sense of this wacky ad?