"four wine" news and stories

I posted recently about FOUR wine, a premium wine-in-a-tube from California that boasts eco-friendliness and value. If you follow the trends, you know just how important these two factors are right now for any business. I finally got a chance to try the wine so wanted to do a follow-up post on it, since so many people are still skeptical of boxed wine.

FOUR wine is a Cabernet Sauvignon from Monterey, Paso Robles and Lodi, and I have to admit, the packaging is pretty snazzy. It's something I'd put out at a party for sure, because it's pretty and unusual enough to get questions, and it goes down easy, a full-bodied, deeply fruity wine with dark cherries, stewed plums and lots of sweet vanilla spice. I also think it would be fun to grab a tube of FOUR and take it into a BYOB restaurant, if nothing else than for the look on our server's face as we plunk down a tube of wine with a spigot to go with our dinner.

Retail price is $40 a tube (the equivalent of 4 bottles) and the company says it's worth $100. What's worth $100 to me? Knowing the tube and its contents are 100 percent recyclable, and that the inexpensiveness of the wine is due to a lower production cost and carbon footprint.

A perennial problem with wine is reading about something yummy and not knowing where to buy it, but FOUR has a list of distributors on its Web site. Call the one in your state and they'll let you know where it's sold.