"fortune brands" news and stories

In days of old, a son learning his father's craft was no major news, just an expected and traditional way to build a career. Now, many companies choose to highlight family teams in their marketing strategies.

Let's start in the heart of American distillation -- Kentucky. The largest distillery there may be owned by giant drinks company Fortune Brands, but the Jim Beam legacy is seven generations deep. The current master distiller is Frederick "Fred" Booker Noe III. He had a hard act to follow with the passing away of his beloved father, Booker Noe, who happened to be the grandson of James. B. Beam. Fred Noe has one son -- Frederick Booker Noe IV -- who, even at his young age, undoubtedly feels a little pressure to follow the family's legacy in the whiskey business.

Jim Beam doesn't hoard all the Beam family teams, however. Heaven Hill Distillery is Kentucky's largest family-owned bourbon producer. After prohibition, the Shapiro family jump-started this distillery with the help of the first cousin of Jim Beam, and ever since then a member of the Beam family has been in charge of distillation. Today Parker Beam and his son Craig make an incredible family team at Heaven Hill.