"forbes" news and stories

The most expensive beef in the world is wagyu, or Kobe beef. It comes from cows that are not only genetically predisposed to intensely marbled meat that is very high in fat, but that get fed a special diet that is meant to improve that marbling beyond anything that other beef can achieve. To keep the meat from getting tough, it is said that some producers massage the muscles of their cows, rather than let the cows exercise themselves. With meat like this available and gaining rapidly in popularity, it is hardly a surprise, all of the world's most expensive steaks, as selected by Forbes Traveler, feature wagyu beef. Without further ado, these are the places to go - and how much you'll have to pay - for some of the best and most-expensive steaks in the world:

• "103" Wagyu rib eye at Craftsteak New York (private order item), $2,800 for 20 pounds
• Charbroiled Kobe Filet, Aragawa, Tokyo, $258 for 8-oz.
• Select Special Kobe Filet at the Kobe Renga-tei Steak Restaurant, Kobe, $246 for 160 grams (5.6-oz.)
• Australian Wagyu Striploin at the Al Muntaha restaurant, Burj Al Arab Hotel, Dubai, $169 300 gm
• Japanese Wagyu Rib Eye at Wolfgang Puck's CUT at the Beverly Wilshire, Beverly Hills , $160, eight-ounce filet
• "Wagyu no sumibiyaki" at Zuma, London, $132 (no size indicated)
• Sendai Sirloin at the Ekki Bar & Grill, Four Seasons Hotel Tokyo at Marunouchi The Price: $129 for 150g
• Australian Wagyu Fillet Mignon at the Polo Club, Marriott Royal Aurora, Moscow, $101 for 12-oz.
• Smoked Salt American Kobe Rib Eye Cap Steak at BLT Prime, New York, $95 (no size indicated)

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We already took a look at the world's most expensive restaurants for this year, but Forbes has added to their compilation of the priciest restaurants with a list of those located in the US. Unlike the global list, which takes into account the price for only a main course, drink and tip, the US list includes the prices for fixed-price tasting menus, which are definitely the most popular way to eat at top eateries. And those prices are going up. There are new and better ingredients to be used and higher expectations that must be met by these restaurants. "We're seeking out smaller producers with better products, and with that comes a higher expense of preparing them in the kitchen. It creates an upward pressure on menu prices," said one restaurant owner, who also noted that it was fortunate the economy is strong enough to sustain restaurants that serve the such high-priced meals.

At the top of the list is New York City's Masa at $446, followed by California's The French Laundry at $254 and Chicago's Alinea at $168.

The rest of the top ten are after the jump.

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Every year, Forbes picks the most expensive restaurants in the world, pinpointing the upper limit on what people are willing to spend for a meal. Their 2006 list is complied with data that the Zagat survey provides and is based on the cost, per person, of one entree, one alcoholic beverage and a tip. Presumably, the entree prices and drink prices are an average amount and, of course, the inclusion of a tip shows the US-bias in the way that the list is set up, since in many places tipping standards would not be set up the same way, if at all. It does not seem to include any restaurants where prix fixe or tasting menus are the standard.

Topping the list, for the second year in a row, is Tokyo's Aragawa at $368 per person for a Kobe beef steak (they basically only have one entree). Alain Ducasse au Plaza Athénée, in Paris, took second place at $231 per person. The rest of the list included: Gordon Ramsay, London ($183); Acquarello, Munich ($125); Sushi Kaji, Toronto ($109); Queue de Cheval Steak House , Montreal ($85); El Amparo, Madrid ($70); Whampoa Club, Shanghai ($63) and Boeucc, Milan ($62)

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A recently completely study conducted by the Harvard School of Public Health provided another piece of ammunition in the ongoing battle to get sodas out of schools. After observing kids at 10 middle schools, it was found that 71% buy "sugar-sweetened beverages from school vending machines." Water was the second most popular drink, but soda sales tripled its numbers.

Perhaps the conclusion of the study was that access to soda was too easy and that this is another reasons schools should make them less available, but the study did not compare soda purchases from, say, a machine stocked with non-sweetened drinks. Even though there was water in the machines, if you have even looked at a soda machine on a school campus, you'll notice that water is only one of the 8 or so options, if it is there at all. Yes, students are buying too much soda if the middle school students from the study are drinking it down on a daily basis, but the kids want to buy something and an alternative should be provided - otherwise they'll just wait until school is out and head across the street to buy a soda from the nearest fast food joint or convenience store.

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I don't know if it's more disturbing or more reassuring, but it seems that Americans are more likely to trust an actor like Brad Pitt before they trust a Senator like Ted Kennedy.

According to organizational behaviorist James Bailey, we trust actors because we associate them with the characters they play on tv or in movies. Forbes has listed the 10 Most Trustworty Celebrities, as measured by Los Angeles-based Davie-Brown Talent, which measures more than 1,500 celebrities' trustworthiness. Not surprisingly, actors like Tom Hanks appear on the list, as does Oprah Winfrey. And most surprising of all to me?

Rachael Ray was #2.

How cool is that?!?!