Potatoes are the most popular vegetable in the US and most of them are eaten in some fried form, such as potato chips or french fries. One medium potato represents one of the five servings of vegetables that you are supposed to eat every day, and it doesn't take many french fries to reach the size of a single potato. Because of this, it is not impressive to hear that companies like Frito-Lay and Kraft want to add vegetable-based chips and snacks to their product lines. The potato chips are already vegetable-based!

Adding dehydrated vegetables to snacks like Roasted Vegetable Ritz Crackers is just a way of getting consumers to buy more by capitalizing on a trend for an increased awareness for healthy eating. This doesn't mean that people are necessarily eating healthier, but they think that they are/should be. They will opt for the chip that has some additional "vegetables" in it because it sounds like it might be healthier, regardless of whether it actually is. One trend tracking company said "this may replace the whole-grain fad."

And is there anything behind it? Probably not. A fried chip is still not health food, regardless of whether the chip is potato or carrot. And as for adding bits of veggies to other foodstuffs, nutritionist Cynthia Lair explained the benefits - or lack thereof - by saying "once you pulverize and powder vegetables, there's not much left."

We know that the big trends are the ones that really shape the food industry and impact us over the long term, but the littler trends that make up those overarching categories are interesting to watch, too. And at the moment, consumers are watching two words: "fresh" and "global".

Research into all areas of food consumption, including stores, restaurants and homes, showed that customers valued freshness over convenience and predictability/reliability. This does not mean that consumers are turning away from packaged goods, just that they are being more discerning and looking for products that can assure them of their freshness, through innovative packaging or marketing.

The "global" aspect comes into play when you look at range of foods available to consumers. Plain potato chips are not the only option. Going out for sushi, or some carnitas, is about as normal as going out for a burger and fries. This is not to mention the fact that those same burger-and-fry places have expanded their offerings with Asian and Mexican inspired dishes, helping to bring previously unfamiliar flavors into the mainstream.

When it comes to food, just as with everything else, there are fads. These fads are subsets of long-lasting, broader trends that really shape the way we eat. For example, the lo-carb craze of a few years ago was part of a general weight-loss trend, which also covered a whole group of various "fad" diets. That trend slowly turned into one of the new top trends: healthy eating.

Since we're talking about food every day here, it's interested to take a step back and look at the broad categories that so shape how we think about food on a daily basis. As of now, the top trends in food processing, along with a few of their "trendlets," are:

1. Organics: This includes an increased interest in how foods are handled and produced. Growing concern for the environment and for how GMO foods impact us leads to consumers seeking out and valuing "natural" foods, local/regional goods and those produced with sustainable and fair trade policies.

Chutney is becoming a more and more popular condiment, but most people don't know exactly what it is - in large part because there are so many different kinds of chutney available.

Chutney, in its basic form, is a condiment that contains fruit, vinegar, sugar and spices. It originated in India and was discovered by the Western world when British soldiers and colonists brought recipes back to England, along with other popular Indian foods, such as curries. It can be thick and chunky or smooth, and has a heat level that can range from very sweet to very spicy. The mixtures can be either cooked or uncooked and virtually all of them rely on the addition of chilies for heat. Mango chutney is probably the most popular variety, in part because mangoes are a popular fruit in India, but also because it was the first chutney that was widely available to Europeans.

Broadly, a chutney is basically a type of relish and there are really and endless number of variations that can be made on the theme, such as Fresh Peach Chutney, Melon Apple Chutney, Green Tomato Chutney and (of course) Mango Chutney.

Beer does not immediately spring to mind when asked to think about desserts. Whether you like dark or pale ales, chances are that you are more likely to want a beer with your pizza than with your creme brule. Restaurateurs and brewers, however, are seeing things in a different light. With the proliferation of microbreweries, including restaurants and pubs that brew their own blends, a wider variety of beers are showing up on menus and the unique flavors in some brews - from honey to blackberry - are helping to put some beers on the dessert menu on a regular basis. Strong, dark beers can have a noticeably bitter after taste, but many pair well with fruit to make sorbets. Dairy can mute the flavors of some malts, but also conceals lingering bitterness, so it pairs well with stronger ales. Wine and champagne have long been making appearances in desserts - why not beer?

Guinness has appeared, with success, in ice creams already and there are commercial varieties of beer ice cream as well, though unique new flavors will not have the same lure of a brand name to draw consumers in.

[Photo Sydney Morning Herald]

Old is new again as vintage cookbooks are rediscovered online. These books, previously relegated to the back of closets everywhere, are being dusted off, opened and enjoyed. They were even the subject of a blogging event. They range from the insightful - perhaps an old Joy of Cooking - to the bizarre, like this old copy of The Ground Meat Cookbook from the 50s found via BoingBoing.

The cookbook contains "204 intriguing ground meat recipes", but also contains general cooking tips, lovely illustrations and surprisingly appetizing photography. It is unlikely I would want to try the "Jellied Veal Loaf", but I do think I will take a look through the back of my grandparents' kitchen cupboard the next time I visit.