"food processing" news and stories

As hard as it is to believe, the New Year is almost upon us and with that new year comes a new forecast of product trends from the consumer research group Mintel International. It looks like sustainability isn't going to be as hot an issue as the local food movement would like it to be - not yet, anyway. It will still gain ground with mainstream consumers, but by and large the focus is not yet on production. People are more focused on personal wellness, getting more specific than last year's general interest in "superfoods." Mintel predicts that Amazonian foods - including açaí and other rainforest botanicals that promise over-the-top health benefits - will really hit the mainstream through companies that are known for healthy products, like Odwalla. Other trends that they are forecasting for food processing and sales include an increased targeting of baby boomers and teens; revitalizing interest in traditional, quality (not on-the-go) breakfast foods; more web-based marketing, including more contests and giveaways; and a simplification of marketing slogans and packaging.

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When it comes to food, just as with everything else, there are fads. These fads are subsets of long-lasting, broader trends that really shape the way we eat. For example, the lo-carb craze of a few years ago was part of a general weight-loss trend, which also covered a whole group of various "fad" diets. That trend slowly turned into one of the new top trends: healthy eating.

Since we're talking about food every day here, it's interested to take a step back and look at the broad categories that so shape how we think about food on a daily basis. As of now, the top trends in food processing, along with a few of their "trendlets," are:

1. Organics: This includes an increased interest in how foods are handled and produced. Growing concern for the environment and for how GMO foods impact us leads to consumers seeking out and valuing "natural" foods, local/regional goods and those produced with sustainable and fair trade policies.

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On its way to the Senate, after getting approved by the house, is a bill that would require all states to have uniform food labeling laws. In addition to the standard information that is nationally regulated, like calories, fat and trans-fats, states can currently pass laws to require food produced in their state to have additional information on the packaging. Uncommon allergens, potentially toxic substances and various food additives are commonly required to be revealed in this way.

Food producers and grocers support the bill because they would have a standard set of expectations to meet, but some consumers are unhappy that some information currently on their state's food labels will be removed. Opponents of the bill say that it will affect as many as 200 state laws across the country. While an amendment has already been added to keep mercury warnings in place, there are 16 states that have shellfish regulations and Arkansas and Illinois have egg-safety laws, none of which would still be required. On the surface, it seems to be a certainty that any regulations stripped from the states will be reinstated at a later time, but going through the federal process is likely to take longer and face more opposition from large lobbies than with in-state legislation. Some warnings may not make it back onto labels for a number of years, if ever, even though consumers in some states will find themselves with new warnings on their packaging.

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There is no widely accepted definition of the word "natural" as far as the Food and Drug Administration is concerned. Many products use the term in their marketing but contain synthetic ingredients and the vast majority of people would support an  official definition. Smaller majorities favored basing the definition on the amount of processing that a product undergoes or how exactly the raw material is altered. The Sugar Association has been lobbying the FDA to adopt an official standard - such as the USDA has for beef and poultry - for some time to try and prevent manufactured sugar substitutes, like Splenda, from labeling themselves as a natural product. "Natural" is defined by the USDA as any product "containing no artificial ingredient or added color and [that] is only minimally processed (a process which does not fundamentally alter the raw product)."