As hard as it is to believe, the New Year is almost upon us and with that new year comes a new forecast of product trends from the consumer research group Mintel International. It looks like sustainability isn't going to be as hot an issue as the local food movement would like it to be - not yet, anyway. It will still gain ground with mainstream consumers, but by and large the focus is not yet on production. People are more focused on personal wellness, getting more specific than last year's general interest in "superfoods." Mintel predicts that Amazonian foods - including açaí and other rainforest botanicals that promise over-the-top health benefits - will really hit the mainstream through companies that are known for healthy products, like Odwalla. Other trends that they are forecasting for food processing and sales include an increased targeting of baby boomers and teens; revitalizing interest in traditional, quality (not on-the-go) breakfast foods; more web-based marketing, including more contests and giveaways; and a simplification of marketing slogans and packaging.

To be honest I have no idea what this site is all about; well, I do. It is "wacky" packaging, but why?

Amazing what you can find on the internet! How about Miracle Whiffs "Spreads on Anything" or Kracked Barrel "Wood Splinter Cheese" just the sort of silliness required down the Queens Head on a quiet Monday Bank Holiday. Hold on! I have just spotted Instant Stanka "The Coffee That Takes Your Breath Away!"

Well, it made me laugh.

Pictured is Spitgehetti with Mystery Meatballs "Explosive. Do Not Shake."

On its way to the Senate, after getting approved by the house, is a bill that would require all states to have uniform food labeling laws. In addition to the standard information that is nationally regulated, like calories, fat and trans-fats, states can currently pass laws to require food produced in their state to have additional information on the packaging. Uncommon allergens, potentially toxic substances and various food additives are commonly required to be revealed in this way.

Food producers and grocers support the bill because they would have a standard set of expectations to meet, but some consumers are unhappy that some information currently on their state's food labels will be removed. Opponents of the bill say that it will affect as many as 200 state laws across the country. While an amendment has already been added to keep mercury warnings in place, there are 16 states that have shellfish regulations and Arkansas and Illinois have egg-safety laws, none of which would still be required. On the surface, it seems to be a certainty that any regulations stripped from the states will be reinstated at a later time, but going through the federal process is likely to take longer and face more opposition from large lobbies than with in-state legislation. Some warnings may not make it back onto labels for a number of years, if ever, even though consumers in some states will find themselves with new warnings on their packaging.

Though it may seem as though the food processing industry is constantly trying to improve on nature, twisting it into new and more appealing forms, sometimes it turns out that they are not trying to improve on it as much as they are trying to help it compete with the ever growing range of packaged products. With consumers asking for more natural and more organic products, it would seem that they would turn back to old standbys, like nature's single-serving snack: the apple. The problem with the apple is that it is not as easy to eat as a bag of chips, there's a low "munchability" factor that would drive you to reach for more. Today's consumers are used to having a product go straight from the package to their mouth, without having to pick it apart - or bite off pieces a bit at a time. Packaging Nature's finest into a convenient, ready to eat form takes more work that you would think, despite the fact that apples come off the tree ready to eat. The New York Times Magazine did a great job chronicling the fascinating development of the prepackaged, non-browning apple slice. No longer will modern snackers have to contend with slicing, disposing of cores or trying to avoid the previously inevitable browning of their flesh because almost every store now carries the fruits, perfectly preserved and ready to finally be eaten.