
Vegemite -- the yeast-based savory spread that is a distant cousin of Marmite, and beloved by Kiwis and Aussies -- is getting a makeover for the first time in 85 years, the Times Online reports.
Kraft Foods surveyed hundreds of thousands of New Zealanders and Australians to find out how they took their morning dose of Vegemite, and found that many wished it was more easily spreadable, or paired it with cream cheese on toast. Thus, the new incarnation incorporates cream cheese and one other secret ingredient.
It remains to be seen whether those who love it will appreciate this new incarnation -- early indicators say "no" -- but the company is cleverly reaching out to those who love it to give this new Vegemite product a new name. Early submissions include "I Just Mite," indicating that rabid fans might just adopt this newcomer.
[Via Times Online]






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