"food anf drink" news and stories

According to a survey of consumer shopping habits done by ConAgra Foods, consumers increasingly turn to trusted seals, standards and symbols of higher quality on the foods they purchase. According to the study, more than 90% of Americans takes these marks into consideration when shopping.

The results of the study are an indication of the trend of Americans' looking for foods that are healthy and nutritious. However, the reliance on symbols means they need help in identifying what's good for them. The top eight "marks" that consumers look for are: "whole grains," "heart-healthy," "0 trans-fat," "low sodium," "natural," "dietary guidelines," "organic," and "kosher."

While the results are encouraging -- the fact that consumers care about the health and nutrition value of the foods they purchase, does the statement that they "need help" in figuring out what's good for them seem slightly disturbing to anyone else besides me?