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Posts with tag folgers in your cup

Instant Coffee Taste Test

We chugged our way through more than two dozen different blends so you'll know which brands are worth sipping -- or skipping. After our jitters subsided, one clear winner emerged. Click on to see how your favorites fared.
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Instant Coffee Taste Test
We're not coffee snobs, but we're hard pressed to think of a single instance where we'd pick the stir-in stuff over some java that's hot from a freshly-brewed pot. Still, sometimes we need a caffeine fix on the go or in a jiffy, and there's not a bean to be seen.

We chugged our way through more than two dozen different blends so you'll know which brands are worth sipping -- and skipping. Keep clicking to see our reviews from the deepest dregs to the creme de la cafe.
Rachel Been, AOL
Getty Images North America

Instant Coffee Taste Test

    We're not coffee snobs, but we're hard pressed to think of a single instance where we'd pick the stir-in stuff over some java that's hot from a freshly-brewed pot. Still, sometimes we need a caffeine fix on the go or in a jiffy, and there's not a bean to be seen.

    We chugged our way through more than two dozen different blends so you'll know which brands are worth sipping -- and skipping. Keep clicking to see our reviews from the deepest dregs to the creme de la cafe.

    Rachel Been, AOL

    Chock Full O'Nuts

    Sip or skip? Skip. Skip very, VERY far away.

    Pass for brewed? No

    Tasting Notes: Wow, what a tease. We were beckoned in by a yummy smell, but the flavor -- ugh. It's cruelly sour with an undertone of rotting veggies and chock full o' yuck.

    Rachel Been, AOL

    Nescafe Clasico

    Sip or skip? Skip

    Pass for brewed? Never

    Tasting Notes: This barely even passes for instant java, and packs a bitter, chemical afterburn that took forever to get off our tongues. No mas, por favor.

    Rachel Been, AOL

    Folgers Coffee Singles Classic Roast

    Sip or skip? Skip

    Pass for brewed? No way

    Tasting Notes: It smells okay, but has no flavor whatsover. Sure, the pack's convenient -- if you have an on-the-go hankering for the taste of brown water.

    Rachel Been, AOL

    Folgers Coffee Singles Classic Decaf

    Sip or skip? Skip

    Pass for brewed? No

    Tasting Notes: No aroma, no flavor, no caffeine -- not a single reason to bother.

    Rachel Been, AOL

    Rocket Fuel

    Sip or skip? Skip

    Pass for brewed? As the worst gas station coffee you've ever had

    Tasting Notes: It smells like dust, and while it's billed as "rich, dark, powerful coffee," all we're getting is a seismic blast of bitterness.

    Rachel Been, AOL

    Sanka

    Sip or skip? Skip

    Pass for brewed? Really bad, burned decaf

    Tasting Notes: We're really feeling the burn on this one. The flavor is oddly reminiscent of scorched cheese -- not something we're looking to encounter first thing in the a.m.

    Rachel Been, AOL

    Brown Gold

    Sip or skip? Skip

    Pass for brewed? Perhaps for metallic conference room coffee

    Tasting Notes: It's got a strange dusty, papery smell and a tinny taste -- is that the "gold" part? And what the heck is an Excelsio bean?

    Rachel Been, AOL

    Folgers Classic Roast

    Sip or skip? Skip

    Pass for brewed? No

    Tasting Notes: If this odor-free, sour, bitter blend is indeed the best part of waking up, we suggest you just stay tucked in bed.

    Rachel Been, AOL

    White Rose Original Blend

    Sip or skip? Skip

    Pass for brewed? Maybe at Homer Simpson's nuclear plant.

    Tasting Notes: Savor the taste and aroma of cardboard dunked in hot water? Have we got the brew for you!

    Rachel Been, AOL

The best part of waking up

Folgers Coffee is trying to increase its visibility with a younger generation of consumers, the generation that grew up with Starbucks and other coffee shops on every corner. The company's slogan has long been "the best part of waking up, is Folgers in your cup," but they perceive that their new target audience views the best part of waking up as going back to sleep. As such, their strategy is not only to develop ads - launched all over the internet in a viral campaign - that are hip, but that appeal to those who believe that caffeine exists to get the to work in the morning after staying out until 3am. The updated slogan is "tolerate mornings."

"Tolerate mornings" is far less catchy than the lyrical older slogan, but is the new ad format more effective than the old one? You be the judge, but somehow the implication that you should drink the product because it's there, and not necessarily because you like, it is a less-than-convincing sales pitch. The new ad features creepy yellow people who are meant to embody the morning while singing an irritating jingle: 

(video after the jump)

Continue reading The best part of waking up

Tip of the Day

Butterscotch sauce is a rich and buttery treat that makes a great seasonal dessert topper in place of chocolate or whipped cream.

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