"fluff" news and stories

Happy National Fluffernutter Day!

Like so many brilliant dishes, the Fluffernutter was created to push product -- Fluff, that is. In 1961, the marshmallow spread's creators, Durkee-Mower, Inc., decided to pair it with peanut butter in a sandwich to rival the PBJ in sweet-and-salty simplicity.

"In substance, marshmallow fluff is the whipped culmination of just four ingredients: egg whites, corn syrup, vanillin, and sugar," wrote journalist Kate Leisener. But "its psychological stamp, however, is more complex, forged in the impressionable, high-metabolism era of childhood. It is on this fertile ground that the typical New Englander encounter his first Fluff."

While largely unknown outside the East Coast, Fluff returned to the public eye in 2006, when a "sticky situation" arose, as Senator Jarrett Barrios tried to ban the condiment in Massachusetts in an effort to combat the battle of the bulge. But in a very public show of support -- and local pride, instead of being outlawed, Fluffernutters were made the official Massachusetts state sandwich, proving that the Fluffernutter isn't just pure fluff.

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Isn't Marshmallow Fluff one of the great American inventions? I mean, it's a jar filled with creamy marshmallow and has a great name like "Fluff," how can you not love it? Even the font on the bottle screams American pop culture and food nostalgia.

This is the 90th Anniversary of the white stuff, which was invented in Somerville, MA by Archibald Query (great name!). The city had a celebration this past weekend, with cooking contests, food, music, games, and other activities.

• What do you serve at the fall's first dinner party? How about oven-roasted pork loin?
• Hey, nice cupcakes!
• How to tell if you're cooking with fresh eggs.
• A quick guide to store-bought seed and nut butters.
• They were almost banned from schools here in Massachusetts, but now Fluffernutters are getting fancier.
• How about trying some low alcohol wines?
• More recipes: Salmon and Potato Frittata, Cold Cashew Butter Noodles, and Broiled, Roasted, and Grilled Eggplant.

Marshmallow Fluff is a wonderful concoction of sugar, corn syrup, egg whites and vanilla that is whipped into a creamy and spreadable goo. It turns out that the tasty treat might join the list of foods banned from Massachusetts schools, despite the fact that the spread is a local icon, invented in the state back in 1917 and has been a popular New England pantry staple ever since.

It's most famous use is the Fluffernutter Sandwich, which combines peanut butter and Fluff between two slices of bread, and this is what is getting the sweet stuff into trouble. While parents have packed Fluffernutter sandwiches as special treats in kids' lunchboxes for many years, some parents recently noticed that they are being included as a school lunch option by the schools themselves - 1 out of every 14 schools, to be exact.

Iconic or not, some parents don't want this sandwich served at school and would like to see it banned from campuses.

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The company that makes Marshmallow Fluff brand marshmallow creme is suing Williams-Sonoma over its use of the word "fluffernutter". A fluffernutter is a combination of marshmallow creme and peanut butter and the "fluff " part of the trademarked name comes from the Marshmallow Fluff brand name. Williams-Sonoma sells a marshmallow and peanut butter chocolate-covered candy under the same name. The products were available over the 2005 Holiday season and do not seem to be in stores at the moment.

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