"flavored milk" news and stories

If you love the flavor of cereal, but hate the way that it gets mushy in milk, General Mills is introducing the perfect product for you: cereal-flavored milk. The company has just signed a 5-year licensing agreement to turn some of its most popular breakfast cereals into low-fat milks. The cereal flavors will include Trix, Lucky Charms and Wheaties and the milk will be sold in single-serving containers.

I gather that these products are meant to be consumed as a stand-alone product, not with actual cereal. They will be released around the end of the summer, in time for the back-to-school season. Frankly, I can't see the appeal. The leftover milk from the bottom of a bowl of Lucky Charms? Thanks, but no thanks.

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Last November, Australia-based company Unistraw rolled out the Sipahh, a plastic drinking straw filled with flavored "soluble beads" of tapioca. As milk passes through the straw it takes on one of four "natural" flavors: strawberry, chocolate, caramel or banana. Each serving contains two grams of sugar, which, according to Unistraw, is far less than most flavored milk products.

Unistraw recently filed a lawsuit against Nestlé, claiming that their yet-to-be-released Nesquik Magic Straw too closely resembles the Sipahh. Nestlé denies the allegations. FoodProductionDaily reports, saying that Unistraw accounts for 25 percent of the multi-million-dollar "milk modifier" market.

Australian television show The New Inventors has a page about the Sipahh, including video footage of the incredibly tranquil Peter Baron, the straw's developer.

While flavored milk seems to be Unistraw's main push at the moment, the company's website also suggests their straws could be useful as delivery systems for sports and energy products and pharmaceuticals.