Photo: Smaku, Flickr
Before we even had a chance to figure out the sound of one hand clapping, the Japanese have given us a riddle of a different sort: kokumi. Think of it like this: when is a flavor not a flavor? When it's kokumi! Confused? Apparently, so are a lot of food journalists who got all excited when Japanese researchers announced that they had discovered a whole new taste to add to the five we already know -- except, wait a minute, kokumi has no taste. Huh?
Sweet, sour, salty, bitter-those are pretty self-explanatory. Then there's umami, also identified by the Japanese and now commonly accepted as the "fifth" basic taste. It roughly translates to "savory." (According to the Food & Think blog at Smithsonian.com, it more accurately translates to "yummy," but that's not very helpful for explaining things.)
Now here comes kokumi. Unlike sugar, which of course tastes sweet, or salt, which (duh) tastes salty, the compounds in food that relate to kokumi don't have an identifiable taste in and of themselves. Instead, they appear to heighten the sensation of other flavors by activating calcium receptors on the tongue, making salty foods taste even saltier, for example, or savory foods taste more savory.


Have you ever seen those big fluffy baguettes that the label says are one pound, but that seem really big for that weight? That's achieved through intensively mixing the dough so that the gluten is developed all the way, which allows the bread to expand quite a bit. There are several problems with this, though, not the least of which is that mixing the dough so intensively bleaches out all the color and flavor.
Last year, Häagen-Dazs invited consumers to submit their best ice cream flavor ideas for a chance to create the brand's next superstar flavor. The ultra-premium ice cream brand attracted submissions that were a far cry from chocolate and vanilla, and the finalists were featured on a Food Network special about the contest. 










