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No need to whip out your Seafood Watch app at the Whole Foods Market fish counter anymore. The national retailer just applied the same color-coded sustainability-rating program for wild-caught fish throughout their 298 stores, and even better, have committed to eliminating red-listed wild fish from their counters by Earth Day 2013.
Wild-caught red-rated species will remain for sale at Whole Foods for the time being, but will be prominently labeled. Guiding customers towards making better seafood choices are fish labeled with a green rating, including wild Alaskan salmon, Pacific halibut or Dungeness crab. Species that will be phased out include grouper, monkfish, skate and red snapper.
In making the move, Whole Foods Market has chosen to partner with Blue Ocean Institute and the Monterey Bay Aquarium. Both organizations evaluate seafood and assign a color-coded rating to fish ranging from mackerel to tuna, based on species abundance, habitat impacts, fishery management, bycatch and more. It's not the retailer's first seafood partnership. In 1999, the chain began working with the Marine Stewardship Council (MSC) for wild-caught seafood.














