"first name" news and stories

For years, companies like Starbucks have been asking customers for their name. Using a name - as opposed to a generic “sir”, “ma’am” or “miss” - gives the cafe a sense of familiarity, as well as providing a convenient way to match customers with their orders. I find this to be a good system and would rather have my name called out by a barista than have to match a number on a receipt to my order or try to explain to an angry looking octogenarian that my caramel macchiato is not the same as her black coffee. Incidentally, the latter happens quite a lot, since the people who want to fight over drinks are the same people who hate to give their names to the baristas. Needless paranoia, since your first name is not generally considered to be classified information.

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