I thought it was joke when I first saw it because the can looks like an Alpo can that has someone's home laser-printed label stuck on over it.
But reindeer pate is real.
It's not all liver, but made from reindeer meat, pork, lard, garlic, onions, wheat flour, cream, whole egg, cognac, salt, and spices. The pate is made by the Sami herdsman in Sweden, and apparently, reindeer meat is healthy, as it has only 2% fat. Of course, the "liver" part of the pate might negate that.
The reindeer pate is available for £9.95 at Firebox in the UK, which also has other interestingly edible items like alligator curry and insects.
I'm always surprised at how folks find ways to "improve" upon chocolate. What you see here is a
chocolate Russian roulette game. In each chamber is a bullet-shaped chocolate. Of the dozen, 11 have praline centers,
but one has a spicy chile instead. You get the idea. The 
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