"filet" news and stories

Like Adam and Meg before me, I was recently given the opportunity to sample some of the foie gras from Mirepoix USA, arguably the best distributor of foie gras in the country and certainly the most accessible. Unlike my fellow bloggers, however, I opted to go for the already prepared Whole Duck Foie Gras w/ Armagnac Au Torchon Style instead of starting from scratch with the whole duck liver. I invited a group of friends and family, ranging in ages from 10 to 80, over to share the foie gras. For most of them, it was their first experience with the product and everyone seemed excited about the impromptu dinner party. Almost everyone had some prior knowledge of the controversy that surrounds the delicacy, but any pangs of conscience were overridden by hunger pangs and curiosity. That may be a bit of an overstatement, so let's just say that no strong feelings either way were expressed.

Having encountered it more than once in a restaurant, I am not a complete neophyte to foie gras, but I had never before prepared it or served it at home. I opted to serve the foie gras in two ways. First, I served toast points with slices of foie gras and fig preserves. The liver is very fatty (obviously) and the jam serves to lighten the heaviness of it on the palate, as well as to add some dimension to the flavor.

Cargill, Inc., the US's second largest meat processor, has done some research on consumer knowledge of beef. As it turns out, people don't know a lot about it. To remedy the problem, as well as hoping to boost sales, the company has launched a program to educate meat buyers on meat, including the differences between things like chuck roast and tri-tip and how to cook them properly. The target age group is people between 25 and 45 who may not have grown up in a family that cooked a lot in the home, so they have limited experience with meats.

BeefQuiz.com is a site launched by the company to help consumers learn about meat. As an incentive, people who do well will get a coupon for up to $1.50 off Sterling Silver beef, a Cargill brand. There is also a beef buying guide on their website, though you can check out our list of the leanest beef cuts if that is more your style. Consumer-friendly labeling is another one of their strategies, adding cooking tips and recipes right onto the packaging.

From a consumer standpoint, the campaign will help people to eat better. If you have no idea what a skirt steak is but know that you can make hamburgers from ground beef, you might never get around to trying the skirt steak. Knowledge gives consumers more options and, in this case, might help eliminate a beef with beef.

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