In ancient Greece, figs were eaten during frenzied sexual rituals. That fact alone should be enough to get some figs on the Valentine's Day menu!
However, the reason figs are associated with aphrodisiacs is that a fresh fig, when cut open, looks like (not too sound too clinical or anything) a certain part of the female reproductive system. Who wouldn't think of fertility when seeing all those tiny little seeds?!?!
Fresh figs are seasonal, and more than likely, not available during Valentine's day, but dried figs are available year round.
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