Why would a company CEO go on a financial web site and post about his company under a pseudonym?
That's what the Federal Trade Commission is investigating. Whole Foods CEO John Mackey has admitted that it was he who posted under the name "Rahodeb" (an anagram of his wife's name) on Yahoo's financial boards. In fact, he didn't just post about finances and stocks in general, he specifically posted about rumors that Whole Foods might buy Wild Oats. This was in January of 2005. Whole Foods bought Wild Oats a few months ago for $565 million.
Or should I say, "might buy them." The FTC is trying to block the agreement and is using this new info for their case. Mackey insists he did nothing wrong since all of the stuff he talked about was public knowledge and harmless.
[via Boing Boing]
Whole Foods' plan to merge with Wild Oats Markets has just hit a snag.
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