A new marketing code is being created in Australia. It may go as far as
banning celebrity spokespeople and removing toys from kids' meals. This would make Australia the first western
country to impose such measures.
The code is a response to a growing obesity problem among children that has been linked to surgery and
fatty foods. According to this press release animated characters - like that tiger that use to (or maybe still does)
advertise that overly sweet breakfast cereal and that annoying monkey for coco-pops that we have in the UK - will be
banned as would the inclusion of promotional toys. I remember as a kid being very excited collecting cut out
characters from the back of Golden Nuggets, a breakfast cereal I don't think you can get anymore. Oh happy days.
Researchers at Nottingham University are exploring the ways our brains respond when we eat fatty foods. The goal, in
part, is to learn why certain foods are pleasing and then hopefully design more healthful foods that still provide the
pleasure and satisfaction of fatty ones. Along with fat content, taste, texture and smell are all factors in how and
why someone enjoys a food, so researchers are giving test subjects milkshakes with varying fat contents and examining
their responses via MRIs. Researchers will also examine how the brain responds to fatty foods when they are eaten
versus when they are delivered directly to the stomach through a tube.
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