Starbucks, contrary to popular belief, does not pays less for their coffee than other coffee buyers, using their size to bully their suppliers into meeting extremely low prices (like one here-unnamed major retailer does). In the past year, Starbucks paid about 36% more than the average price per pound of coffee beans, shelling out $1.42 for every pound of beans they bought.

Does this definitively prove that Starbucks is making the world a better place for all coffee growers and that there will be no starving farmers working coffee plantations in the world? Of course not. The latter problem can't be helped because that low average price means that there are companies paying far, far less for their products. What this does mean is that Starbucks is making positive policies that will benefit growers in the long run, setting a higher standard that other buyers will, hopefully, meet at some point.

Pressing on with their intentions to improve the company's image, McDonald's has started to serve 100% Rainforest Alliance certified coffee beans. Rainforest Alliance is a New York-based nonprofit that certifies coffee production farms and facilities to a set of standards that mandate specific environmental protection policies, workers' rights and community involvement and the group says that McDonald's intends to expand the use of their certified coffee from the UK to the rest of their European outlets over the course of the year. For now, the coffee will be available in all 1,200 outlets of McDonald's UK, making the company the first major retailer in the country to use such a certification.

Many McDonald's outlets in the US offer fair-trade certified coffee from Green Mountain Coffee, but there is no nationwide policy mandating the use of one specifically certified coffee.

Marion Nestle says that when she talks to people, she hears "this phenomenal sense of despair about their inability to do anything about climate change, or the disparity between rich and poor." A despair that she says is alleviated by a trip to the grocery store where "they can make decisions about what they are buying and send a very clear message." Perhaps people really do express these sentiments to her, but unless specifically directed, it seems unlikely that most people make the connection between relieving their feeling of despair over the "disparity between rich and poor" and shopping for groceries - in this case, probably organic ones.

But it is true that consumers have the power to change the marketplace and that they are doing it every day with the decisions they make at the grocery store, as The Economist mentioned in a recent article. The organic food industry is growing by leaps and bounds and there is an ever-increasing call for higher-quality food, held to higher standards, whether they are organic, local, fair-trade, hormone-free, etc.

Needless to say, our favorite gift on their list is the Limited Edition Chef's Deluxe Chocolate Baking Kit. It includes gourmet baking rounds (9 oz. of 88% cocoa dark baking chocolate); two milk chocolate bars; roasted Cocoa Nibs(6 oz.); a chocolate-colored apron, a spatula, a large hand-coiled green apple bamboo mixing bowl and a couple of chocolate recipes to get you started. At $95, it's not cheap, but it is a chocolatly gift that will make a great impression and that will have a utility (from the bowl, apron, etc.) that will last a whole lot longer than the included chocolate bars.

According to their mission statement, sweetriot's goal is to "create a more just and celebrated multicultural world for our next generation." A fine mission, to be sure, but what they actually do is sell a line of chocolate covered cacao nibs. Appropriately named "peaces", all of their products are all-natural, gmo-free, dairy-free, kosher, gluten-free and feature only fair trade chocolate. In addition to carrying a social cause, they also taste great. The nibs come in three primary flavors, divided and named by the cacao content of the chocolate that enrobes the nibs. Flavor 50 is a mild dark chocolate and almost similar in flavor to milk chocolate, though it is dairy-free. Flavor 65 is a classic dark chocolate and flavor 70 (pictured) is extra dark and boosted with a bit of espresso.

My favorite way to eat them is to mix the three different peace mixes - 50, 65 and 70 - together. The sweeter 50 takes the edge off the dark 70, while leaving a nice espresso taste. Basically, they all just get along - and there's no need to overthink it because it tastes so good.

If you want to give them a taste, the Happy holly-days pack and Hanukah packs deliver one tin of each flavor and also make great little gifts. You can also try the newest flavor, 70cinn, which is a limited edition flavor released just for the holidays.

Intelligentsia Coffee is on a mission to get the best beans money can buy, and they have an unusual strategy for getting results. Instead of seeking out beans and trying to get the at the lowest price point possible, they seek out direct trade relationships with growers, help them to grow the best coffee they can and then pay them far more than the going rate for the beans. In fact, they pay growers over 25% more than the Fair Trade coffee prices. They charge their customers a fair price, too, and no one is complaining.

Their goal is "to create a culture of quality" on "the grower side and the consumer side."

Why isn't Fair Trade's standard good enough for Intelligentsia? "Fair Trade relates to working conditions, not the quality of coffee beans." And while the working conditions are important, it is the beans, not the workers, which flavor the coffee. With the growers, Intelligentsia offers financial incentives and trains them to improve their growing methods, producing premium beans. They also help communities develop coffee tasting centers and teach them to evaluate their own products, because Intelligentsia pays individual farmers based on their products, not a flat rate to a production company or co-op. Furthermore, one of their guarantees to their growers is that their rates will only increase over time.

The company's promise to consumers is some of the best coffee in the world.

They supply coffee to restaurants like Alinea and sell their blends online, as well as at retail stores in Chicago.

Organic is a great option in all kinds of foods. Not only do you avoid hormones that may have been fed to your chicken or cow, but you can avoid pesticides in or on produce. You might be surprised to hear that your spirits can be organic, too. Utkins makes an organic vodka called UK5. It starts with organic grains and mineral water, so all the ingredients are organic. According to their site, many crops that are used for alcohol production receive large amounts of chemical pesticides, some which have been shown to cause damage to the human nervous system and even possibly cause cancer. The Utkins brand also puts out a Fair Trade White Rum, which shares its profits with the sugarcane farmers in Paraguay that supply the sugar for its production. Now, you can feel even better about your drink while you're having it, though I don't know that it will help you feel any better in the morning.

Worried about GM Easter chocolates or just generally concerned for the environment? This Easter take a look at the Hoppy Treats from Endangered Species. These individually wrapped chocolates are .35-ounces of socially responsible goodness. All Endangered Species chocolate is ethically traded to ensure fair wages and good working conditions for farmers and employees and the chocolates are all-natural. The chocolates come in milk and dark varieties. The dark chocolate is 70% cocoa content and is certified kosher. The milk chocolate has a 52% cocoa content and is also certified kosher. They sell for $5.50 per pack of 24 candies.