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Kashi launches frozen dinners

All you Kashi fans will be glad to know that Kashi is planning to launch a line of frozen entrees soon. According to a recent press release, the meals will be mostly chicken-based, with a few shrimp- and bean-based entrees as well. As you might expect, there'll be plenty of grains, and multi-grain pastas. The frozen dinners are supposed to hit shelves sometime next month. Now, now, contain your enthusiasm. You can wait a few weeks. There's still no word on whether the new entrees will have the same mug-shot covered boxes and colon-scrubbing properties as the other Kashi products.

[Via Food Business Review Online]

Filed under: Business, New Products

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