"elad group" news and stories

To the owners of the Plaza hotel, Todd English is worth more than a washing machine.

Miki Naftali, the chief executive of the Elad Group (the owners of the Plaza Hotel on the corner of 5th Avenue and 59th Street in Manhattan), admitted as much during a preview opening of English's new Food Hall in an underground space at the hotel.
As guests tucked into prime-rib sliders, cumin-seared prawns and English's haute version of the Ring Ding in the warmly-lit and high-ceilinged space, Naftali said that when his group took over the hotel in 2004, the space was a dank and decrepit laundry room.

Now, about $4 million later and with the help of architectural designer Jeffrey Beers, it boasts stations doling out dumplings, oysters, sushi, salads, steaks and desserts. The former laundry room now dubbed "The Plaza Food Hall by Todd English" has 80 seats total, but no tables, just bar seats where diners can interact with cooks.

And the hotel has outsourced almost all of its dirty laundry. "There is no reason to do laundry in one of the most expensive pieces of real estate in New York," Naftali said.