Photo: Logan Fazio / WireImage.com
It was another day at Eataly, Mario Batali and Joe Bastianch's 40,000-square foot temple to Italian food in New York, where Rubell is the vegetable butcher. The idea for the job came during a conversation over dinner with her friend Batali at his restaurant Del Posto shortly before the store's opening earlier this month. He was recalling the women who work at the vegetable market in Campo de Fiori in Rome, the way they would trim artichokes by hand and toss the peels into the fountain, how it helped create a sense of place. "Somehow over the course of the night, the idea of a vegetable butcher crystallized," Rubell said.