"drinkable fruit" news and stories

The concept of "drinkable fruit" is one that I do not quite understand. I understand fruit juice, but Tropicana's new Fruitwise Drinkable Fruit beverages are just confusing. Tropicana makes good-quality products, so I don't doubt that these drinks taste good, but the marketing concept is weird.

The drinkable fruit line is neither a juice nor a smoothie, but somewhere in between. The products claim to deliver two full servings of fruit in their 8-ounce, 170-calorie containers, but the fruit inside isn't necessarily the flavor printed on the packaging. Take the Strawberry Kiwi flavor, for example. It lists it ingredients as "filtered water, apple puree concentrate, strawberry puree concentrate, white grape juice concentrate, apple juice concentrate, raspberry puree concentrate, kiwi juice concentrate and natural flavors." The ingredients are all natural and to increase the thickness it is not surprising that everything was from "concentrate" - but there are more flavors in the bottle than promised, and the kiwi flavor seems as though it was thrown in as an afterthought.

A serving of fruit juice is ordinarily 6-ounces and you could drink 12-ounces of fruit juice for the same number of calories contained n one of these drinks - so why bother with them? Have plain juice if you are looking to get more fruit into your diet or make a smoothie on your own instead of reaching for one of these.

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