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The "real dish" on ice cream

Breyers released their Double Churned ice cream this week. If it sounds like something you've had before, you're probably confusing it with the Dreyers/Edy's Slow Churned variety. In any event, more churning in commercial ice cream is supposed to make it creamier (though there are proponents of homemade ice cream who aim to keep their churning to a minimum no matter what), so the ice creams should be a hit.

Breyer's just did a survey on American ice cream eating habits. From their "Real Dish on Ice Cream" study, they learned that 87% of Americans have ice cream in the freezer and 71% have at least two kinds or more. A very crafty 20% try to hide their favorite flavor where other family members won't find it. They also said that men and women are equally likely to crave ice cream when they are happy.

The only question left to answer is whether the happiness was ice cream based, or whether being happy just made them want ice cream.

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Filed under: Trends, New Products

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