"double cheeseburger" news and stories

Burger King Double Cheeseburger. Photo: sjeemz, Flickr.

The King has had a change of heart. Starting Oct. 19, Burger King will offer its quarter-pound double cheeseburger for $1 nationwide. This comes after we reported back in July that franchisees turned down a plan to instead sell the double cheeseburger for a buck, forcing the chain to plan a coupon campaign targeting nearly 80 million households nationwide.

But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.

A Burger King double cheeseburger. Photo: alandd/flickr

Having a double cheeseburger your way will now only cost you a single.

Burger King confirmed Wednesday a plan to mail out $1 double cheeseburger coupons in August and September to nearly 80 million households nationwide. The move comes after franchisees vetoed a proposal to offer the double cheeseburger at that price on in-store menus.

Nation's Restaurant News reports that franchise owners rejected the original promotion to sell the double cheeseburger at $1 for four months -- and also later rejected a revised promotion plan to sell the $1 doubles for six weeks.

A few months ago, a lot of McDonald's franchisees were complaining about having to advertise for the dollar menu. When the price of everything started going up, they didn't want to have to pay extra to advertise for items that bring in less revenue.

Well, it turns out that their complaints have worked. McDonald's is considering changing things up, starting with the double cheeseburger. The Consumerist is reporting that McDonald's is considering a couple of options. One option would be to take the cheese off the burger. The other option is to (gasp) raise the price.

I personally would pay more for the burger than have it cheese free, if I were to eat at McDonald's at all. I just think that two burger patties slapped together aren't very appetizing. They need the gooey-ness of the cheese. What do you think McDonald's should do?