"dollar menu" news and stories

Burger King Double Cheeseburger. Photo: sjeemz, Flickr.

The King has had a change of heart. Starting Oct. 19, Burger King will offer its quarter-pound double cheeseburger for $1 nationwide. This comes after we reported back in July that franchisees turned down a plan to instead sell the double cheeseburger for a buck, forcing the chain to plan a coupon campaign targeting nearly 80 million households nationwide.

But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.