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Obesity in Britain, as it is in the US, is often referred to as an epidemic due to the quickly expanding waistlines of so many in the country. The Department of Health puts the number of overweight or obese people in Britain at 24.6 million, or around 40% of the total population, and they expect to see numbers increase over the next decade. People in the US are slightly healthier than they were lest year, in part because of trends towards healthier eating (even though we are still seeing a tremendous amount of very unhealthy food out there), but this same trend is not noticeable in the UK, according to a new study.

This study, which surveyed more than 12 million consumers about their shopping habits over the past four years, found that only 8% of Britons made an effort to buy healthier, more nutritious foods, such as organic products and "food with labels such as fresh, lite or low fat." 44% of British shoppers had made no effort to buy healthier foods, sticking with "value or extra-value lines" of products." Interestingly, there wasn't much difference in price between the baskets of the healthy shoppers and those who opted for cheaper, less nutritious foods. The healthy baskets cost an "average of £71.78compared with £71.18 for an unhealthy one," which means that most shoppers were buying what they perceived as value at a cost to their health and without saving anything in their wallets.

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