"diet dr pepper" news and stories

Diet Dr. Pepper has always boasted that their diet soda doesn't taste like a diet soda (just like every other fizzy drink manufacturer). But the latest cans are causing confusion among bloggers like Jenny the Bloggess. The word 'diet' is encircled by a bright orange oval hue and adjacent to it are the words, 'Nothing Diet about It.' (Followed by a trademark symbol in case anyone else wanted to use that quartet of words in their braggart ads).

It begs the question: is it a diet drink or isn't it? It seems a wee bit contradictory to trumpet both claims on the same can but Dr. Pepper's peeps don't see it that way.

Leslie Vesper, brand manager for Diet Dr Pepper, sent Slashfood the following perky statement.

"Our loyal consumers tell us all the time that Diet Dr Pepper doesn't taste like a diet soft drink. This is where the "There's Nothing Diet About It" tagline comes from. We'd encourage anyone who is confused to give Diet Dr Pepper a try -- it's unbelievably satisfying!"


So hopefully that clears up the case of the puzzling and perplexing Dr. Pepper diet declarations.

[via The Consumerist]

Dr. Pepper has been planning to add other flavors of soda to its Soda Fountain line since the release of it's Diet and Regular Cherry Vanilla Dr. Peppers in 2004. This month marks the first release of its new flavor: Dr. Pepper Berries and Cream . The new flavors we wildly successful during test marketing and their rollout will continue through June, at which time they should be in stores nationally. Several packs of the new sodas are already for sale on eBay. The official launch started when the company released several  in Plano, Texas, where the headquarters of Cadbury Schweppes, the company behind Dr. Pepper, is located.

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