"diamonds" news and stories

The iced out cone that you're looking at isn't the latest creation from MTV's Pimp My Frozen Confection, but it is worth $1 million. The gem-encrusted gold waffle cone is a replica of Bruster's signature cherry vanilla ice cream cone. The ice cream chain is auctioning off the cone to benefit Big Brothers & Big Sisters.

The cone weighs in at a total of 152.16 carats, though there's no calorie content provided, since it's inedible. The sparkling confection was created by Lazare Kaplan for Bruster's. It contains nearly 20 ounces of yellow and white gold and plenty of diamonds. To be more specific, it's decked out with 548 round diamonds, 87 square emerald cut diamonds, and one breathtaking 5.63 carat fancy intense yellow radiant cut diamond. [via Trendhunter]

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Super Bowl is the most-watched television program of the year. Last year alone, over 141 million viewers tuned in. The top ten most watched TV programs in history are all Super Bowl games. As a result, advertisers go all-out for their game-day spots, making the commercial breaks nearly as entertaining as the game.

There is a lot of competition to stand out from the crowd and grab the viewer's attention, so even though Pepsi is one of the biggest sponsors of the game, they will be giving away a one-of-a-kind Pepsi can that is sure to make people sit up and take notice. It is worth $100,000.

The can is encrusted with diamonds and is made of sterling silver. Anyone interested in entering the sweepstakes for a chance to win it can get a code online and wait to see if it is announced during the halftime show.

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Around this time last year, a department store in Japan offered up a million dollar cake. This year's cake at the Takashimaya department store in Osaka is not quite as pricey, but is still nothing to sneeze at. The 14-inch high cake is studded with about 100 diamonds totaling 50 carats. The cake itself has a square chocolate base and a chocolate sculpture of some kind on top that makes it look like a showpiece - which, of course, it is.

The cake is priced at $848,600 or 100 million yen, but a spokesperson for the store said that the value of all the diamonds on the cake is much higher than its price tag. She also suggested that "it would be ideal if a man were to buy it as a present for his wife."

The cake has been on display for at least a few days now and will remain up through Christmas, even if it is sold before then.

[via spluch]

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Free from the shackles of the shaken-not-stirred vodka martini, former James Bond portrayer Pierce Brosnan is currently starring in Bond-like ads for Portuguese beer Cerveja Sagres. The first dialog-free ad features Brosnan fixing dinner for a lady friend (model Laura Mansfield) and running out at the last minute to grab a sixer of Sangres. Realizing he has no cash, he pays the clerk with an enormous diamond. The Sangres site is loaded with music reminiscent of 007 films and even has downloadable versions of the ad (even for your iPod), entitled "Diamantes." Yahoo! News UK has more here.

Ok, so far we've posted about a $950 cocktail, a $10,000 cake and even a $1.7 million cake. Well, the one-upmanship continues in Japan, where a jeweler has created a $5 million valentine made of chocolate and diamonds. The item, shaped like the African continent in tribute to its creator's connection to South Africa, is made of dark chocolate peppered with 2,000 diamonds.

I guess we can file this one under "just because they can."

Several other images of the diamond-encrusted choco-continent are available here.