"destination beverages" news and stories

There seems to be a lot of changes in the works at McDonald's lately - switching to trans-fat-free oil, introducing Eco-friendly coffee in the U.K., and even the possibility of selling prepackaged convenience beverages to consumers who would otherwise have to make a pit stop elsewhere to pick up their favorite bottled or canned drink.

Now, in an effort to attract visitors throughout the day rather than just at regular meal times, McDonald's is planning the introduction of "destination beverages" such as smoothies, lattes, iced coffee and other specialty drinks. And that's not all -- if you are the sort of person who likes something sweet to go along with your latte, they'll soon be offering a "cinnamon melt" -- described by the company as "a warm, pull-apart sweet roll with cinnamon glaze."

Does this all sound strangely familiar? I can't help but visualize Starbucks when I read the above. What is next? Big comfy chairs and couches in your local McDonald's restaurant? Dimmed lights and jazz music in the background? No word yet on when the specialty drinks will be available, but they do plan to have the cinnamon melt in select stores by the summer.

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