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Deschutes' Jubel 2010 - Beer of the Week

deschutes jubelalePhoto: Deschutes Brewery


The story starts with a thief: Several decades ago, a burglar tried nabbing a keg of Jubelale, the winter seasonal from Bend, Ore.'s Deschutes Brewery. But the bandit dropped the hefty keg outside, where it froze in the cold weather.

When Deschutes' owner, Gary Fish, found the keg the following morning, half the beer became a Popsicle -- and the other half turned into a super-concentrated, super-delicious version of Jubelale. The serendipitous discovery has since become an annual tradition, with Super Jubel gracing taps at Deschutes' pubs every winter.

"We usually only do a very small batch at the breweries," says marketing manager Jason Randles. "But for our 2010 Reserve Series lineup, we said, 'Let's put some in oak and make it a bit more available for drinkers.'" The result is that, for the first time since 2000, Deschutes bottled the jacked-up Jubel.
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