Over the past few years, fast-food joints like McDonald's and Burger King have cashed in on nutritionists' advice that breakfast is the most important meal of the day. At this point, they all have a breakfast value menu. So, it's no surprise that food service businesses, such as Denny's and IHOP, which built their restaurants on the fact that they provide breakfast, are getting competitive with fast-food alternatives. An article from the Baltimore Sun explains that Denny's is going to offer breakfast skillets for $5.99. IHOP is now selling more to-go breakfast meals.
Restaurant analysts state that Denny's and IHOP will have to compete with the convenience, speed and low prices available from their fast-food competitors. Nevertheless, they should probably also realize that they may be targeting a different demographic alltogether.
Would you sign up for Denny's Real Breakfast Club? Signing up means that they'd send you emails with promotions, news, and offers.
The folks at Lenny's, er, Denny's, surveyed hundreds of late-night eaters a few months ago. Some of their findings are available at 
For the first time in roughly two years, Denny's will start a new frenzy of television, radio, print and online ads that, according to 
Chocolate-stuffed bananas on the grill
Tyler Florence welcomes new daughter
Beware kids' menus!
