"dennys grand slam" news and stories

Just in time to welcome a new crop of cash-strapped undergrads looking for the perfect place to nosh during an all-nighter, Denny's is making some changes to its popular $2 $4 $6 $8 Value Menu. But the chain's top execs are only telling half the story.

Whether your view is from the counter or a booth, things haven't been going so well at America's most ubiquitous diner lately. It seems the recession has made even the Grand Slam a splurge for any number of Americans, and Denny's reported a 41 percent drop in net income for the second quarter this year.

But ever since Denny's unveiled its value menu in April, it's been luring more visitors every month, as the company's interim CEO told investors last week. And according to a fundamental law of corporate America, if you've got something that seems to be working, tinker with it.

In an effort to "optimize" its 16-item value menu, Denny's is introducing four new options and dropping four others. But which ones? According to Nation's Restaurant News, Denny's VP of marketing isn't saying.

Denny's is hoping the second time is the charm as it attempts to re-create the success of last year's Grand Slam breakfast giveaway promotion that it advertised during the Super Bowl.

The casual-dining chain will run an ad during Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints, announcing that customers can come to participating restaurants on Feb. 9, from 6 a.m. to 2 p.m. for free Grand Slam breakfasts, Nation's Restaurant News reported.