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Pet food makers regularly taste their own product

For the folks at The Honest Kitchen, quality control means tasting your own product - even though it's marketed for the four-legged crowd.

The company's employees attend weekly meetings - often with their dogs poised by their sides - where both humans and animals carefully taste both individual dehydrated bits of the organic dog and cat food mixture, as well as the final product, to make sure the pets are getting nothing but the best.

The company got the OK from the FDA to use the term "Human grade pet food" on all of its labels. According to a rep from the company, the food is "probably a little bland by most human standards," but compared to what they imagine ordinary pet food to taste like, "really quite delicious!" (That answers the next obvious question: do the testers taste their competitors' food, too?)

Even the packaging is appealing and atypical for animal food - multicolored boxes with enticing names like "verve," "force," and "embark" that aren't a far reach from the packaged granola available for humans. They also make treats and supplements.

I'll admit, it sounds a bit odd at first, but after the recent horrific incidents of dogs becoming ill from tainted dog food, it's nice that a company takes this much care in producing a quality, safe product for their best buds.

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Filed under: Business, Newspapers

Yokit instant yogurt: just add water

I recently saw an article on the Drinks Business Review that mentioned the release of an instant yogurt smoothie from a company called Yokit. Up until now, I wasn't familiar with the original Yokit, which sounds kind of bizarre to me. Basically, it's a powdered yogurt to which you add water. Maybe it's this step in the directions that weirds me out: "shake vigorously for about 20 sec or until the content feels heavy." Supposedly it still has the beneficial bacteria that yogurt products are prized for. It also has sugar and some artificial dyes though. Anyone tried it?

Filed under: Magazines, Trends, Ingredients, New Products

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