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New trends in diet food

The Wall Street Journal recently featured a story about how companies like Unilever, Danone and Kraft Foods are trying to create unique food ingredients that will help dieters stave off hunger. Unilever, maker of SlimFast, is working with something called the "ileal brake mechanism," a response from the small intestine telling the brain that the eater's body is sated. By creating fat molecules that can pass through the body and still trigger the response, products like SlimFast shakes would leave people feeling full for longer. Similarly, Danone is working on starches that break down slower in the digestive system, thereby keeping blood sugar levels up for longer periods of time. Still, experts in the article point out that hunger comes from many sources and and that satiety (fullness) is not something that can be achieved reliably with one single ingredient.

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Filed under: Science, Business, Trends, Newspapers

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